Meet the Board of Trustees

Bradley is a passionate patient advocate and the founder of Alike, a charity dedicated to ending the loneliness and isolation caused by cancer. As a two-time cancer survivor, he drew from his own experiences to create Alike, using digital technology to connect cancer patients and survivors across the UK. In addition to his work with Alike, he advises the UK Government’s Frontier Artificial Intelligence Taskforce on harnessing AI’s potential in healthcare, emphasising the importance of patient co-design. 

Previously, Bradley served as a Youth Expert Advisor to the NHS England Board, working with healthcare leaders to strengthen youth participation in health services as part of the NHS Long-Term Plan. He is also a board member of Youth Cancer Europe and has contributed his expertise as a Young Technical Advisor for the World Health Organization and Public Health England, now the Office for Health Improvement and Disparities.   

Beyond healthcare, Bradley’s impact extends into the creative industries, where he collaborates with content creators, influencers, and creatives to explore new and engaging ways to openly discuss cancer and broader healthcare issues in a more accessible way. He has been featured in the HSJ100 list of influential voices in healthcare, included in Attitude Magazine's LGBT+ Everyday Heroes, and recognised as a Soho House Pioneer for his community and advocacy work. Additionally, he has been honoured as a Young Leader for the Queen’s Commonwealth Trust and has received both The Diana Award and The Prime Minister’s Point of Light Award.

Bashir is an partner in Deloitte’s corporate audit practice in London where he has spent his entire career since graduating from Imperial College London. He has a wealth of experience in working with clients in the UK and internationally across a range of industries and sectors and has held a variety of executive leadership roles within the firm. 

Davina is a GP with over 20 years experience as a senior medical leader and is currently Medical and Charity Director , Responsible Officer at Nuffield Health. Her work focuses on the management and prevention of long term conditions, evidencing healthcare services and designing new, inclusive, models of care, all underpinned by her extensive medical governance experience. She is passionate about prevention and holistic approaches to health, enhancing the quality of life for individuals and communities. Her most recent work has led to the development of Nuffield Health’s social impact and sustainable healthcare strategy, including the adoption of a social return on investment measurement framework and carbon net zero targets. During her time at Nuffield Health she has worked in senior roles across the organisation including clinical governance, medical leadership, medical regulation, business development and public benefit strategy. She continues to works as a GP and is an active advocate for the use of physical activity to improve health. 

Amanda’s first career was as in local authority social work, involving both individual and group work - an early form of social prescribing before the term was widely used. Her second ‘portfolio” non-executive career has similarly always focussed on providing the circumstances for those who need support to access the help they need to live the best lives they can. Amanda’s board roles have included national and international organisations, across various industries all related to health and wellbeing. She has sat on the boards of campaigning and influencing organisations (eg Barnardo’s) and research and academic institutions (eg Great Ormond Street Hospital). She has governed start ups such as Guinness Care and Support and The Catholic Safeguarding Standards, chaired joint ventures eg to create Somerset Pathology Services. She is especially interested social prescribing having supported close family and friends living with mental ill health and other adversities. She is actively committed to the principles of equity, diversity and inclusion and anti racism, and has held EDI and also safeguarding lead roles on various boards.  

Clova has over 25 years’ experience of working in public affairs and corporate reputation. She has extensive experience of advising senior business leaders on their engagement with politicians and policy makers across a range of sectors including telecoms, health tech, sustainability, science and tech and health and diagnostics. Having started her career as a researcher for an MP in Westminster, she went on to work in-house for a range of leading brands including The National Lottery Operator, Camelot, and the BPI, the trade association for the record industry. She then spent over 10 years leading the BT Group’s relationship with political stakeholders across Westminster, Whitehall and the devolved parliaments, during a key time for the business as it rolled out fibre infrastructure across the UK. She currently leads the Public Affairs Practice at award winning communications agency Brands2life, where she advises a range of leading brands on how to build their political reputation and shape the policy environment. Having worked across a range of key policy issues, she is passionate about the role of policy in shaping health outcomes and the importance of ensuring that the potential of social prescribing is understood and supported. 

Phoebe is the Managing Director of The Lakes by Yoo, where she leads this prestigious luxury development with strategic vision and operational excellence. Under her leadership, the estate has embraced innovative environmental initiatives, championing sustainable practices across all operations while enhancing the natural beauty of the Cotswolds landscape. She also serves as an Advisor for the Yoo Group, guiding their international communications strategy. Previously, Phoebe was Party Treasurer for The Conservative Party, where she managed Party finances, fundraising and senior business engagement. She also served as Partner and Group Director of Communications at Bell Pottinger, where she oversaw the Group's marketing strategy, branding, public relations, and created Bell Pottinger's new corporate style. Committed to philanthropic work, Phoebe sits as a Board Trustee for Chickenshed Theatre Company and is a Founding Board Trustee of NASP.

Gay has been a Social Prescriber Link Worker and team lead in South Southwark for the past 5 years. Gay has a 20 year health background working in various settings  and has used this a good base for her work in supporting the local, regional approach to Social Prescribing. Gay uses this experience and current role to advocate for local communities in allowing their voices to be heard and to support bringing back care and wellbeing back into local communities. 

Lisa is a senior commercial leader with over 25 years of global experience driving growth, innovation, and strategy across the retail, consumer, and wellness industries. She is currently Managing Director of Wellness Solutions at Holland & Barrett, leading innovation in products & services that improve customers health outcomes. 

Lisa has a track record in CPG innovation, business change and transformation, and driving commercial and operational excellence. As Chief Commercial Officer at the Jamie Oliver Group, she led the company’s expansion from a UK-based media business into a global multi-platform brand. She has also held leadership roles in multiple media & brand organisations, and advised food-tech start-ups and scale-ups. 

With deep expertise in commercial strategy and cross-sector collaboration, Lisa has led large-scale change programs, developed high-impact product innovation, and built top-performing teams. Passionate about social impact, she serves as a Non-Executive Director for Crystal Palace Park Trust as well as joining NASP as a Trustee.