27/07/2021 Getting active and working out for charity with Jōbu

A group of people with their arms outstretched take part in an outdoor exercise class in a park
Getting active for a good cause

I am a believer that outdoor social physical activity can help people’s physical, mental and social wellbeing. I set out on a mission with my son  to study how we can motivate people from all backgrounds and abilities to be more active more often.

Luckily, University of Bath is on our doorstep. We ran into Dr Gareth Wiltshire who helped us dive into the realm of research studies and social science. We learned that the effects of community exercise are significant, not only on individuals, but also family, friends and the local community. These effects include  reduced crime, increased education levels and fewer visits to the doctors and hospital. We also learned that physical activity improves vaccine effectiveness!

The challenge was now how to motivate people to get active and stay active. We trawled through 100s of research studies from all over the word to identify the common denominators for motivation. We identified the Jōbu Super 7 .

The next challenge was how to guide people towards these 7 motivators. I have been studying and been a proponent of behavioural science for 10 years. Again, we turned to studies to identify ‘nudges’ that can be used to encourage people to improve their physical, mental and social wellbeing. One of the Jōbu Super 7 and a big nudge is to support a charity you feel passionate about. When you give repeatedly to others, the joy doesn’t diminish much over time.

If you would like to have a chat about how to implement some real nudges to improve and maintain uptake of physical activity, we would love to help.

Top tip: If you make it enjoyable, they will come!

Jōbu - Why workout for charity?

Play Video: Jōbu - Why workout for charity?


Bruce Eley is the founder of Jōbu.

Continue the conversation


opens in new window